Hotel Marketing vs comparison websites

These days, the internet is full of different comparison websites, all competing to help potential customers to find the best hotel deal. But it is worth remembering that not everyone is as cost focused as these sites would lead you to believe. There is still a strong market for quality hotels from customers who put the standard of their stay above any cost savings. In the same way that Marks & Spencer food hall still sells strongly, despite the much lower prices of Aldi and Lidl, so quality hotels will always survive in the face of cut price competition.

However, if you want to rise above the margin cutting and discounts of lesser establishments, then you need to have a strong hotel marketing strategy that reaches the people you are targeting as cost effectively as possible. You need to understand the market in detail and know when, where and how to promote your hotel to catch the vast potential that is out there looking for hotels just like yours.

That’s why you need the help of Group Promotions. With our unrivalled contacts, built up through 25 years in the industry, we can offer a comprehensive hotel marketing plan to help you realise the true potential of your business. What’s more, we can do that without you having to slash your prices and lower your profits.

Anyone can be a busy fool, filling rooms at a loss and hoping to make up the difference in drinks and food sales. But surely it is better to attract clients who are prepared to pay for the finer things in life and who put the highest quality above the lowest price. Some of the biggest insurance companies rise above the comparison website mayhem of their industry, and your quality hotel can do the same in yours, with the help of Group Promotions marketing strategies.