SEO and Social Media

While it is essential for any hotel marketing campaign to include an attractive and inspiring website, that’s just the start of the process. The real key to success is ensuring that people can find your site when they search, and that you are listed as high as possible on the search pages for the likes of Google, Ask and other search engines.

Group Promotions have many years of experience in optimising hotel websites for search engines. We understand the market in detail, so we know which search terms are used most often and which will bring you the kind of customers that you are looking for. Without this industry insight, it can be really difficult to create the right copy and headers to satisfy Search Engine Optimisation (SEO).

Another significant part of your hotel marketing is your presence on social media, such as Twitter and Facebook. Each has their own unique style and you need to adapt the marketing strategy for your hotel to each medium to ensure that you make the biggest impact and attract the most followers. Facebook has no less than 845 million users, with 483 million of these using it daily. Twitter claims another 100 million users, so this is a market you cannot afford to miss out on.

Accessing these potential customers can be very cost effective compared to traditional advertising, but once again, you need the experience and expertise to make the most of the opportunities. Group Promotions know how to make social media work, as we proved recently by attracting an impressive 1000 likes for a client’s facebook page in just 7 days. And remember, each like that you achieve will be linked to another page, spreading the word about your hotel to an ever increasing number of people.