Market Intelligence

Understanding the market and reaching the people that matter is a crucial factor when preparing for inclusion and promotion within the travel industry. Making the right moves at the right time can have a great impact on the success of your marketing strategy and efficient Market Intelligence is vital when it comes to making these decisions. Our winning combination of talented professionals and industry experience makes our Market Intelligence service an invaluable resource for hotels and resorts looking to stay ahead of the competition.

Intelligence Gathering

Stay on top with Group Promotions Intelligence Gathering service.

When it comes to keeping ahead of the competition, intelligence is key. Group Promotions recognise the importance of proper preparation and research and that is why we constantly stay on top of the latest developments and trends here, abroad, on the high street and in the board room. Gathering as much intelligence as we can about the current market allows us to make confident decisions when it comes to marketing strategies, special offers, sales and contracting.

Contracting

Our contracting service is designed to get you the best deal possible.

Having spent over 25 years within the travel industry, it is no surprise that our network of industry professionals is second-to-none. We are in constant contact with some of the leading tour operators and online travel agencies in the world and when it comes to contracting, we know how to get you the best deals. We can issue contracts, set rates, date bands and special offers on your behalf, manage yields and create tactical offer campaigns in order to produce the biggest returns possible.

Tour Operator Pricing & Trends

Don’t have the time to ensure that your pricing is correct and competitive? Group Promotions are here to help.

Staying on top of pricing trends can be hard work, especially when competing for business. Group Promotions constantly check prices on your behalf, enabling us to adjust rates accordingly (with your consent) and to monitor any changes occurring within the market. Making sure your hotel or resort is always priced correctly and competitively, we can help to keep your business booming and your rooms fully booked.

Tactical & Special Offers

Our talented team of professionals can turn your special offer into a tactical marketing campaign.

Liaising with our clients about occupancies and revenues, we can create special offers designed to boost sales and increase brand awareness. When combined with clever marketing strategies, special offers are an effective way of increasing business and staying one step ahead of the competition. With our expertise in market intelligence and our ever expanding list of industry contacts, we can also create tactical offers, crucially timed and managed to perfection.

Trip Advisor & Holidaycheck

Let Group Promotions ‘review’ your reviews.

The chances are you don’t have time to regularly check the comments left by customers on websites such as Trip Advisor and Holidaycheck but don’t worry – Group Promotions are here to do it for you. We understand that your customers are the most important aspect of your business and when it comes to keeping them happy, we can help. Analysing the latest reviews left by your customers, we can assess your hotel or resorts performance, highlight any areas of concern or simply let you know just how well you are doing.