Market Positioning

Our Market Positioning service works hand in hand with our Market Intelligence facility providing us with a greater understanding of the movements, trends and changes within the travel industry. Keeping up-to-date with industry developments allows us to create marketing strategies and advertising campaigns designed to keep you ahead of the competition. Vital for achieving real results, thorough market research is the key to building a strong market position and increasing revenues.

Know your competition…

A little research goes a long way.

In order to create a successful market position for your hotel, it is crucial to look at your competition. Our clever Market Positioning team work hard to identify your competition, analyse their current market position and create unique selling points for your hotel or resort that will really set you apart from the rest.

Stand out from the crowd…

What makes you unique?

Part of our Market Positioning service is about highlighting the qualities that make your hotel or resort unique and building these into fantastic selling points. Identifying gaps in the market, we can turn your hotel into a brand that stands out and create a unique market position that your competition will be enviable of.

Stay on top…

Our experience within the travel industry and the fantastic range of services we have to offer are designed to keep you on top.

From contracting to pricing, special offers to customer feedback, improving and keeping hold of your market position means keeping up-to-date with the latest trends, staying on top of the competition and making constantly great decisions. With 25 years of experience, Group Promotions offer a Market Positioning and Intelligence service that really works and helps to keep you ahead of the game.

Contracting and Pricing

Group Promotions can get you the right contracts at the right prices.

Our extensive list of contacts, well-respected position within the travel industry and strong negotiation skills mean that when it comes to contracting, we achieve the best results possible. From setting rates to negotiating tactical offers, we have your hotels best interests at heart. Combining this with constant price checks, we can ensure that your hotel is priced correctly and competitively, keeping your market position as strong as ever.

Special Offers and Tacticals

Let our team create a tactical campaign, crucially timed for the best results possible.

Liaising with clients about special offers and tactical campaigns, we can increase your market position by creating tactical campaigns designed to boost business and increase brand awareness. Our expert team of professionals work hard to identify the best opportunities for your hotel and put together tactical offers that are timed to perfection.

Reviews and Customer Feedback

Increase your market position with fantastic customer reviews.

Taking the time to check reviews left by your customers on websites such as Holidaycheck and Trip Advisor can be hard work so our marketing team are here to do it for you. Reading and analysing your customers’ feedback, we can make sure that the unique qualities of your hotel are working in your favour and that your brand is being portrayed in the right way. Suggesting ways to improve any areas of concern we can address any issues as and when they happen, constantly improving your services and helping to maintain your strong brand positioning.