Marketing & Advertising

From strategic bespoke PR campaigns to advertising and affinity marketing, our results are among the most productive within our sector. We will undertake the creation of campaigns and arrange for quality exposure in trade and national press, radio, T.V. and bridal stores, in addition to campaigns with both individual and multi-outlet premium retail stores. 

AFFINITY MARKETING

couples wedding

What is it?

Advertising in partnership with a non-competitive brand which complements and adds value to your own product or service, affinity marketing increases the impact and lessens the cost.

How does it work?

Brand Affinity is not just about setting up joint promotional campaigns -- it has the power to change perceptions and reactions to your brand. Therefore it is important to take a strategic and long term approach. In many brand affinity relationships it can take several months to establish that the two brands can work together -- the rewards are new avenues of opportunity with minimum investment and thus high ROI. We improve customer perceptions, re-kindle interest in your brand and promote loyalty. But the right partnerships are not necessarily easy to come by. So, while a DIY approach may seem easier, it’s unlikely to pay dividends in the long run.

Benefits:  

  • Increase brand awareness
  • High return of investment against low cost of sale
  • Marketing costs are shared & Market entry is accelerated
  • Distribution channels are added
  • Better customer perceptions and higher retention rates
  • Operational efficiencies and benefits

The statistics speak for themselves: Group Promotions establishes partnerships between hotels and equal quality brands, consistently delivering outstanding ROI with an average return of 5:1. Contact us to see how affinity marketing can work for you.

PR CAMPAIGNS & ADVERTISING

Group Promotions handles P.R. and media for our resorts through trade, bridal, sporting and national publications, in addition to radio and TV. Where our clients require a high profile PR campaign we retain the services of a trusted London based PR Company. Contact us for more details.

We create and oversee the advertising campaigns within the UK and Europe for selected resorts as required.