Services
Hotel sales and marketing in the UK and Europe, from contract to check-in.
A full UK and European commercial office covering sales, marketing, reservations and receivables, without the overhead of running one. We have worked with the UK and European travel trade since 1986. Use one service on its own, or let us work as a full extension of your team.
Sales & tour operator contracting
Your direct line to the tour operators that matter.
Relationships built since 1986 across every level of the major UK and European tour operators, from reservations and weddings teams to accounts, legal and the boardroom.
Negotiation and contracting
Annual contract rates negotiated on your behalf, tactical offers presented for key campaigns, and contract loading handled across distribution.
Distribution management
Close-outs and stop sales managed directly with operators and agents, sales steered toward the most profitable partners, and flight availability monitored to protect your rate.
The retail travel trade
Access to more than 7,000 retail travel agents and 1,300 home agents, plus our own online training and rewards programme, built in-house, where agents learn your property and earn points toward free nights.
Market intelligence
Pricing analysis, competitor comparisons, brochure and website content checks, and strategic recommendations grounded in what the market is doing.
Trade and consumer events
A presence at industry events and trade shows, with meetings arranged with key contacts at the agencies that drive your business.
Marketing
Put your property in front of the right travellers.
Campaigns across trade and consumer channels, built around your guests and measured against results.
Digital and database marketing
Promotion to a database of 75,000 consumers and 11,000 travel trade contacts through email, social media, digital advertising and conversion testing.
PR and media
Links to leading print, broadcast, retail and digital publications, and to the travel writers, journalists and editors who shape them.
Reputation management
Guest reviews monitored and benchmarked against your competitive set, with guest queries handled to protect your public image.
Affinity partnerships
Joint campaigns with carefully chosen brands that share your audience.
Reservations
A UK reservations team working on your behalf.
Online and offline bookings handled end to end, in your markets’ time zone, under your name.
Dedicated reservations team
A UK call centre with private-label phone lines, handling enquiries, quotes, bookings and amendments for your property.
Secure booking handling
Our own back-office booking system, with card payments handled to PCI DSS standards.
Inventory control
Continuous cross-checking against your property management system to prevent overbooking and duplicate reservations.
Weddings and honeymoons
Wedding and honeymoon bookings coordinated with your on-site team and the couple, including a honeymoon gift registry.
Receivables & financial accounting
Revenue earned, revenue banked.
Credit control with the UK and European travel trade, so you spend less time chasing invoices and more time managing cash flow.
Credit control
Our relationships reach the right department at each tour operator, so payments arrive faster and outstanding invoices fall.
Cost control
Marketing budgets managed, costs reduced and support given on compensation claims.
Receivables management
Available alongside our reservations service. We chase every tour operator payment from invoice to settlement, so late payments stop being your problem.
Digital & direct booking
More bookings through your own website.
Search, paid media and a booking engine that keeps the guest relationship with you.
Search and paid media
Search engine optimisation, pay-per-click campaigns and social media advertising, optimised for bookings rather than clicks.
Website review and design
From a focused review to a full redesign, built to convert visitors into direct bookings and upsells.
C-Breez direct booking engine
Sell rooms, flights, transfers and extras as one package under your own brand, and reduce your reliance on online travel agents. Built and run by our own engineers, not a third-party platform. Visit c-breez.com →
Business intelligence
See exactly what we deliver, every morning.
Add Insight to any of our services. Your property system tells you what was booked. Insight shows you where it came from, how it compares with last year and budget, and what each channel and partner is contributing, every morning.
Insight
Built, hosted and run by us. More than $100M in annual revenue tracked daily. How Insight works →
Questions
Common questions about our services
What is hotel representation?
Hotel representation is outsourced hotel sales and marketing: a partner that acts as the hotel’s commercial office in markets where it has no staff of its own. Group Promotions sells hotels and resorts to UK and European tour operators and travel agents, negotiates contracts, runs marketing campaigns, handles reservations and collects receivables.
Why use a sales and marketing partner instead of our own UK office?
Running your own office in the UK means salaries, premises, systems and years spent building trade relationships. Group Promotions gives you a complete commercial team covering sales, marketing, reservations and receivables, with tour operator relationships built since 1986, for a fraction of that cost. You can scale services up or down as your needs change.
Which markets do you cover?
Our core markets are the UK and mainland Europe, where we have worked with the travel trade since 1986. Our clients include hotels and resorts in the Caribbean and other long-haul destinations.
Can we use a single service?
Yes. Clients can use one service on its own, such as reservations or marketing, or combine several so that we work as a full extension of their commercial team. Receivables management is offered alongside reservations.
Tell us about your property.
We will tell you honestly where we can help, and where we cannot.