Data integration
Connectors to modern APIs and to property systems decades old, written by us when no off-the-shelf connector exists.
About us
Hospitality expertise. Enterprise-grade engineering.
Since 1986, Group Promotions has handled sales and marketing for hotels and resorts across the UK and Europe. Alongside our commercial team sits an in-house engineering team that builds and runs the technology behind it: a direct booking engine, a business intelligence service, and the integrations that connect them to the systems hotels actually run.
Our story
Four decades of relationships, now with the engineering behind them.
Our founder started Group Promotions in 1986 on a simple idea: international hotels sell more when someone in their core markets knows the tour operators personally, from the reservations desk to the boardroom.
That idea grew into a full commercial service covering sales, marketing, reservations and receivables, for properties of every size across the Caribbean, Europe, North America and beyond. Some clients use a single service. Others treat us as an extension of their own team.
As our clients’ needs grew more complex, we invested in engineering rather than off-the-shelf tools. That decision produced C-Breez for direct booking and Insight for business intelligence, which today tracks more than $100M in annual revenue every day.
Our aim has not changed since 1986: the highest possible return for our clients, in the shortest achievable time, at the lowest feasible cost.
Engineering
Built in-house, run to production standards.
Our own dedicated engineering team designs, builds and operates everything we sell.
Revenue data platform
Data pipelines, warehousing and reporting that refresh every day across more than $100M in annual revenue.
Booking and payments
A booking engine that packages rooms, flights and extras, with card payments handled to PCI DSS standards and 3-D Secure authentication.
Milestones
How we got here.
- 1986
Group Promotions founded
Selling international hotels to UK and European tour operators.
- 2004
Engineering in-house
A second generation joins and we begin building our own software.
- 2015
C-Breez launched
A direct booking engine that packages rooms, flights and extras under the hotel’s own brand.
- Today
Insight
Daily business intelligence, tracking more than $100M in annual revenue.
Our team
The people you will work with.
Commercial, finance and engineering in one team.
Leadership
Founder & President
Founded Group Promotions in 1986 and built its relationships across the UK and European tour operator market over four decades. Guides the company’s client partnerships and long-term direction.
Director
Joined in 2004 and became a director in 2011. Leads the company’s technology, including Insight and digital sales, and founded the direct booking engine C-Breez in 2015.
Director
Joined in 1999 and became a director in 2003. Oversees day-to-day operations and company growth, and leads sales and marketing for several of our key hotel partners.
Sales & accounts
Account Director
More than twenty years with Group Promotions, beginning as a contracting manager for major UK tour operators. Has reviewed over 1,500 hotels worldwide and worked as a sales and marketing director on the hotel side, so knows both sides of every contract.
Sales Manager
Joined in reservations in 2012 and became Sales Manager in 2017. Manages sales and marketing for key hotel partners, including training for trade partners.
Account Executive
Supports our account director across client accounts and manages reservations for key resort partners.
Business Development, Germany
Our point of contact in the German market, building relationships with tour operators and visiting the travel agents who remain central to how German travellers book.
Finance
Financial Controller
Joined in 2008. Responsible for financial management, credit control and tour operator receivables, making sure hotel partners are paid promptly.
Credit Controller
Joined full time in 2014. Works with hotel partners, our reservations team and tour operators to make sure payments arrive on time.
Engineering & data
Lead Engineer
Leads engineering across our booking and data platforms, from system architecture to third-party integrations.
Engineer
Builds and maintains our booking engine, integrations and payment flows.
Engineer
Develops the integrations and services behind our booking and reporting platforms.
Business Intelligence Lead
Has built and run data platforms at national scale, where data is vast, sensitive and closely governed. Designs and runs the data warehousing, pipelines and governed reporting behind Insight.
Work with us.
Whether you need sales and marketing in the UK and Europe or a clearer view of your revenue, we would like to hear from you.