Revenue and distribution
Pace, pickup, channels, partners and source markets against last year and budget. Proven in daily use across more than $100M in annual revenue.
Insight · Business intelligence
Data engineering with hoteliers’ instincts.
We have been selling hospitality since 1986, and building our own technology since 2004. Insight brings the two together: any data source, any question, every figure defined once and delivered to the people who need it every morning. We build it, host it and run it, so your team spends its time acting on the numbers instead of assembling them.
Executive brief
Today · 06:30
- On the books, next 12 months
- $48.2M
- +6.4% vs LY
- Against budget
- 96%
- −$1.9M
- Yesterday's pickup
- $412K
- +$58K vs LY
- Strongest channel
- Direct
- +18% vs LY
Daily pickup · last 14 days
- $100M+
- Annual revenue tracked daily
- 2 weeks
- From kickoff to first live reporting on our fastest build
- Every morning
- Executive brief and detailed build report delivered to the inbox
The problem
The data exists. Getting a straight answer from it does not.
Sales sit in one system, payments in another and budgets in a spreadsheet. Some of those systems are decades old and were never designed to share data.
So someone builds the report by hand. By the time it is circulated it is already a day old, and the first ten minutes of the meeting are spent arguing about whose number is right.
Insight fixes the plumbing first. Every figure is defined once, calculated the same way everywhere and refreshed automatically.
What Insight covers
One version of the numbers, every hour, for every team.
Insight was proven on hospitality revenue, where it runs every day. The same pipelines and governed definitions apply to whatever your business needs to measure, refreshed hourly where it matters and daily where that’s enough.
Sales and marketing performance
Pipeline, campaigns and partner performance measured against the revenue they actually produce.
Guest and customer data
One view of who your customers are, where they come from and how they buy, joined up across the systems that hold them.
Operations and capacity
Capacity, utilisation and demand by product, site and day, so pressure points show up before they cost you.
Finance
Budgets tracked through the year and compared year on year, reconciled to the same figures the commercial team sees.
Custom data products
When the question is specific to your business, we design the data model and the report around it.
Engineering
Engineered to enterprise standards.
Our own data team has built and run data platforms at national scale, where data is vast, sensitive and closely governed. Insight is engineered to the same standard.
Data warehousing
Your data modelled in a warehouse designed for reporting, with history kept so every comparison is like for like.
Pipelines
Automated, monitored loads from every source, refreshed daily, with connectors written by us when a system offers none.
Governed metrics
Each figure defined once, documented and calculated the same way in every report, so the number in the board pack matches the one in every team’s report.
Security
Access limited to the people and data each role needs, and your data handled with the care those regulated environments demand.
Proven in hospitality revenue
The questions a revenue team asks every day.
Where Insight started, and where it runs every morning today.
Where do we stand against last year and budget?
Business on the books by arrival month, compared with the same point last year, last year's final result and your budget.
What came in yesterday, and from whom?
Daily pickup by arrival period and by channel, so a strong or weak day is visible the next morning, not at month end.
Which channels and partners earn their keep?
Volume, rate, lead time and length of stay for every channel and trade partner, each measured against its own prior year.
Where do our guests come from?
Revenue and volume by source market, down to US designated market area, to aim marketing spend at the places that convert.
What is filling, and what is not?
Capacity by product and by day across forward months, so gaps show up early enough to do something about them.
Where are we heading?
Projections and forecasting built on your own pace and history, added when your team is ready to use them.
How it works
Built for you, run by us.
Insight is a managed service, not a login and a manual. We do the engineering, and you get the answers.
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Connect
We link your booking, sales, finance and operational systems through modern APIs, or through connectors we write ourselves when a system is too old to offer one.
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Model
We clean the data, map every channel and partner, and agree a single definition for each figure, so the number means the same thing in every report.
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Deliver
Executives get a daily brief. Each team gets the detail it works from. Everyone can drill down from a total to the records behind it.
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Extend
New questions become new reports, and new sources join the same model. Forecasting is added when your team is ready to use it.
Working with us
Start small, prove it, then build it out.
Discovery
We map your systems, your reporting today and the decisions you need to make faster.
Proof of concept
A working view on your own data, so you judge Insight on your numbers rather than a demo.
Full build
The complete reporting suite, delivered daily, hosted and licensed by us for a single monthly fee.
Questions
Common questions about Insight
What is Insight?
Insight is a managed business intelligence service from Group Promotions. We connect your data sources, define each figure once and deliver daily reporting to the people who need it. It was proven in hospitality revenue, where it reports pace, channels, source markets and capacity against last year and budget.
Which systems does Insight connect to?
Insight connects to booking, property management, ticketing, CRM, finance and operational systems through their APIs, and to databases and files where that is how the data lives. Where a system has no API, we build a custom connector.
How long does it take to set up?
It depends on the number of data sources and the scope. Our fastest build delivered first live reporting within two weeks of kickoff.
Do we need our own BI software or licences?
No. Group Promotions hosts, licenses and maintains the platform. Clients pay a build fee and a monthly fee that covers infrastructure and support.
Does Insight forecast demand?
Projections and forecasting can be built on top of your pace and historical data. We add them when your team is ready to use them, alongside the core daily reporting.
Is Insight only for hotels?
No. Insight was proven in hospitality and is used by resort groups today, but the engineering is not specific to hotels. The same pipelines and governed reporting apply to attractions, leisure operators and any business that needs one trusted set of numbers every morning.
See Insight on your own data.
Tell us which systems you run and what you need to know each morning. We will scope a proof of concept.